How · The five levers
Every lever below moves a live assumption in the growth model — this is where the impact is earned.
01
Grow qualified traffic
KPI · +60,000 qualified sessions
02
Convert more ad and social visitors
THE UPSIDE example: A shopper taps a social ad for a matching tennis outfit and lands in an intent-aware experience recommending the matching skirt, top and relevant alternatives — not a generic PDP.
No media-spend savings are assumed without cost data.
KPI · Paid/social channel CVR uplift
03
Lift engagement and add-to-cart
KPI · View 51.0% · ATC 8.24%
04
Convert more carts into orders
Checkout is also shaped by shipping, payment options and checkout UX — outside Bayezon's direct control.
KPI · Checkout 51.5% · Completion 63.5%
05
Increase average order value
THE UPSIDE example: A customer shopping leggings is recommended the coordinated sports bra or top.
KPI · AOV +5.0%
