How · Discover more qualified shoppers
More Discoverable Products. More Qualified Shoppers.
Step one of the impact: Bayezon's Product Intelligence enriches THE UPSIDE's catalog so non-branded, product-intent shoppers can find it — before they ever reach the site.
Organic traffic uplift
+20%
Driven by optimised Google Merchant Center feeds and enriched product descriptions & structured data.
Scenario AssumptionAnnual visits
1,000,000 → 1,060,000
+60,000 visits (+6.0%)
+20% on organic search (30% of visits = 300,000)
Extra orders from new traffic
+750
Before any conversion improvement
Organic search discovery
Richer descriptions, expanded attributes and structured data for intent queries like:
- High-waisted Pilates leggings
- Moisture-wicking tennis skirts
- Women's matching activewear sets
- Recycled-fabric sports bras
- Lightweight travel activewear
Google Merchant Center
More complete feed data — a potential contributor to relevance, eligibility and visibility. No impression or ranking guarantee.
- Titles & descriptions
- Colour, size, material
- Product category & type
- Availability
- Structured attributes
Meta catalog & social
Better catalog matching and more relevant landing experiences for shoppers arriving from social campaigns.
- Enriched catalog attributes
- Campaign-matched collections
- Matching-set recommendations
AI & agent discovery
Structured product data may support discovery by compatible AI shopping systems. Conceptual opportunity — no placement guarantee.
- Supported: structured feeds & APIs
- Conceptual: third-party AI assistants
Traffic by channel
Modeling AssumptionIllustrative allocation — replace with THE UPSIDE channel analytics. Channel CVR defaults to sitewide.
| Channel | Share | Sessions | CVR | Growth |
|---|---|---|---|---|
| Organic search | 300,000 | |||
| Paid search | 150,000 | |||
| Paid social | 150,000 | |||
| Organic social | 80,000 | |||
| Direct | 150,000 | |||
| 100,000 | ||||
| Referral | 40,000 | |||
| Other | 30,000 | |||
| Total | 100.0% | 1,000,000 |
Orders from incremental traffic (at baseline CVR)
+750
Orders from conversion uplift (on expanded base)
+1,325
Combined incremental orders
+2,075