Backstage · Model settings
Changes here flow through to every presentation page. Executives never see these controls.
Bayezon × THE UPSIDE · 12-month growth opportunity
Illustrative scenario+A$560,750
Additional annual revenue
+22.4% growth · +2,075 orders a year
+20% organic traffic · 1,060,000 visitsToday
Annual visits
1,000,000
Annual revenue
A$2,500,000
Annual orders
12,500
Conversion rate
1.25%
With Bayezon
Annual visits
1,060,000
Annual revenue
A$3,060,750
Annual orders
14,575
Conversion rate
1.375%
How today's revenue compounds
Where the new revenue comes from
Discover More. Convert Better. Grow Every Order.
How we'd achieve it — the pages that follow
How · 01
The conversion math
Four funnel stages that multiply into the target conversion rate.
How · 02
Discover more shoppers
Product intelligence puts THE UPSIDE in front of product-intent search.
How · 03
Five levers, moved live
Every lever on the next pages feeds this model in real time.
How · 04
What Bayezon runs
A composable layer alongside the existing BigCommerce stack.
The impact · Combined annual revenue
Everything above lands here: acquire more qualified shoppers, convert more of the visitors already arriving, and grow the value of every order.
Projected AOV A$210.00
AOV is applied after order conversion and never adds orders. Scenarios are illustrations, not verified Bayezon outcomes. Platform fees, ROI and payback are intentionally excluded from this phase.
Total revenue uplift
+22.43%
Additional annual orders
+2,075
How · The conversion math
Here is how we'd achieve it: sitewide conversion is the product of four conditional stage rates — so improvements compound, they don't add.
Sitewide conversion
1.250% → 1.375%
+10.0% relative · +1,325 orders from conversion
Allocation method
Set three stage uplifts; checkout completion is solved to hit the target exactly.
Baseline CVR = 0.5 × 0.08 × 0.5 × 0.625 = 1.2500%
Website visits
Sessions: +20% organic search (30% of visits) = +60,000 visits
1,000,000
1,060,000+60,000
Product viewers
Product Discovery: 50.00% → 51.00% (+2.0%)
500,000 · drop-off 500,000
540,600+40,600 · drop-off 519,400
Add-to-cart sessions
Consideration / Add to Cart: 8.00% → 8.24% (+3.0%)
40,000 · drop-off 460,000
44,545+4,545 · drop-off 496,055
Checkout sessions
Cart to Checkout: 50.00% → 51.50% (+3.0%)
20,000 · drop-off 20,000
22,941+2,941 · drop-off 21,605
Converting sessions
Checkout to Purchase: 62.50% → 63.53% (+1.7%)
12,500 · drop-off 7,500
14,575+2,075 · drop-off 8,366
Sequential waterfall applied in fixed order: Discovery → Add to Cart → Checkout → Purchase. Contributions sum exactly to the total.
How · Discover more qualified shoppers
Step one of the impact: Bayezon's Product Intelligence enriches THE UPSIDE's catalog so non-branded, product-intent shoppers can find it — before they ever reach the site.
Organic traffic uplift
+20%
Driven by optimised Google Merchant Center feeds and enriched product descriptions & structured data.
Scenario AssumptionAnnual visits
1,000,000 → 1,060,000
+60,000 visits (+6.0%)
+20% on organic search (30% of visits = 300,000)
Extra orders from new traffic
+750
Before any conversion improvement
Richer descriptions, expanded attributes and structured data for intent queries like:
More complete feed data — a potential contributor to relevance, eligibility and visibility. No impression or ranking guarantee.
Better catalog matching and more relevant landing experiences for shoppers arriving from social campaigns.
Structured product data may support discovery by compatible AI shopping systems. Conceptual opportunity — no placement guarantee.
Illustrative allocation — replace with THE UPSIDE channel analytics. Channel CVR defaults to sitewide.
| Channel | Share | Sessions | CVR | Growth |
|---|---|---|---|---|
| Organic search | 300,000 | |||
| Paid search | 150,000 | |||
| Paid social | 150,000 | |||
| Organic social | 80,000 | |||
| Direct | 150,000 | |||
| 100,000 | ||||
| Referral | 40,000 | |||
| Other | 30,000 | |||
| Total | 100.0% | 1,000,000 |
Orders from incremental traffic (at baseline CVR)
+750
Orders from conversion uplift (on expanded base)
+1,325
Combined incremental orders
+2,075
How · The five levers
Every lever below moves a live assumption in the growth model — this is where the impact is earned.
01
Grow qualified traffic
KPI · +60,000 qualified sessions
02
Convert more ad and social visitors
THE UPSIDE example: A shopper taps a social ad for a matching tennis outfit and lands in an intent-aware experience recommending the matching skirt, top and relevant alternatives — not a generic PDP.
No media-spend savings are assumed without cost data.
KPI · Paid/social channel CVR uplift
03
Lift engagement and add-to-cart
KPI · View 51.0% · ATC 8.24%
04
Convert more carts into orders
Checkout is also shaped by shipping, payment options and checkout UX — outside Bayezon's direct control.
KPI · Checkout 51.5% · Completion 63.5%
05
Increase average order value
THE UPSIDE example: A customer shopping leggings is recommended the coordinated sports bra or top.
KPI · AOV +5.0%
